Repetition+2

Repetition/Alignment/ and Proximity: Stationery

To create a consistent business package with a business card, letterhead, and envelope, use a strong display of **repetition**, -not only within each piece, but **between all the pieces**. -You want the person who receives the letter to know you are the same person who gave them a business card last week. - Create a layout that allows you to align the printed letter with some element in the stationery design!

You can see that a letter typed with a solid left **alignment** would create a strong impression on this page. Also, the designer uses **proximity** to group information together. || Repeat the color scheme Repeat the alignment
 * [[image:rep3.jpg]]

Repeat the font

Repeat the arrangement ||
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