Principles+of+Design+CRAP




 * This ad ran in the local newspaper. Besides the **centered** **alignment**, **lack of proximity and** **repetition**, and dull typeface, this ad seriously **lacks contrast**.

There is nothing in the design that makes a person want to actually read it. The puppy's face is cute, but that's about it.

Well, there is a little bit of contrast and repetition going on (can you point them out?), but it's wimpy. This designer is trying, but she's much too timid.

I'm sure you've seen (or created) lots of pieces like this. It's okay. **Now you know better.** (Notice that the adorable puppy is looking away from the name of the store. A reader's eye always follows the eye of anything on the page, so make sure those eyes lead the reader to the focus of the piece.) || || Work through each concept one at a time. I guarantee you'll be amazed at what you can create. || || yes, I know what that spells. ||  || Begin by: -Create **proximity and contrast** by putting the text of the article into two columns. -Creating **Contrast** and **Repetition** by making the paragraph headings BOLD, a larger typeface, and a color. -Create **Proximity** (grouping) by adding space (hit enter 1 time) between each paragraph. -Add **Contrast** by making the article title large and bold (use word art) -Add **Repetition** by making the article title the same color as your paragrapgh headings. - Add more elements of your own: use the poster on this page as a guide and BE CREATIVE. || Assignment 2: Try it on your own! This is a terrible flyer. Apply the CRAP Principles to the flyer here so that people would actually want to hire this person. Begin by: Contrast: Find the key elements, and make them stand out Repetition: choose a color scheme, font, and graphic element to repeat Alignment: use alignment to organize your flyer and make it more visually appealing. Proximity: group information logically to organize it and make the design more balanced. ||
 * These are the steps needed to take this ad to a better place..... * Let go of Times Roman and Arial/Helvetica. Just eliminate them from your **font choices**. Trust me.
 * Let go of a centered **alignment**. I know it's hard to do, but you must do it for now. Later, you can experiment with it again.
 * Find the most interesting or most important item on the page, and **emphasize** it! In this case, the most interesting is the dog's face and the most important is the name of the store. Keep the most important things together so a reader doesn't lose the **focus**.
 * Group the information into logical groups. Use **space** to set items apart or to connect them.
 * Find elements you can **repeat** (including any elements of contrast).
 * And most important, add **contrast**. Above you see a contrast in the black versus white, the blue logo color, the gray type, typeface sizes, and typeface choices.
 * And most important, add **contrast**. Above you see a contrast in the black versus white, the blue logo color, the gray type, typeface sizes, and typeface choices.
 * **Always Remember:**
 * Assignment 1: Open this file and apply the Principles of Design (CRAP) to make this article interesting and visually appealing.
 * -Aligning** all of the text to the left.
 * Be creative and take it to the next level!
 * Back ||  ||